One Million Brains Stronger
Your Brain, Your Life, Your Future
Partner With a Global Movement - Our Vision: Democratising Access to Top Quality Brain Health Knowledge & Resources for Millions
Declining brain health is now the world’s leading health challenge — and one of the greatest opportunities for mission-aligned brands. As a Brand Partner of One Million Brains Stronger, your organisation can align with a powerful global social impact vision, deliver genuine value to your audience, expand your audience and unlock meaningful commercial opportunity.
The BrainGuard™ Programme is the most comprehensive, evidence-based brain-health coaching system available today — and through the One Million Brains Stronger (1MBS) campaign, we’re democratising access to top level brain health knowledge & resources, and making it radically accessible to millions.
→ Partner with purpose
→ Partner with opportunity
→ Partner with impact
The Brain Health Reality: One of the Defining Health Challenges of Our Time
Brain health is rapidly becoming one of the defining health challenges of the 21st century. Across the world, the number of people living with dementia and cognitive decline is rising sharply — with profound implications for families, healthcare systems and national economies.
Current projections suggest that one in three people alive today may ultimately be impacted by dementia, either directly or through the care of a loved one.
Consider the scale of the challenge:
- More than 55 million people currently live with dementia worldwide — projected to reach 139 million by 2050.
- Up to 45% of dementia cases may be preventable through lifestyle, health and environmental interventions.
- The brain changes associated with Alzheimer’s disease can begin 20–30 years before symptoms appear.
- Nearly two-thirds of people living with Alzheimer’s disease are women.
- At age 45, a woman’s lifetime risk of developing Alzheimer’s disease is approximately 1 in 5 — nearly double that of men.
Beyond the human cost, the economic implications are enormous.
Dementia is projected to cost the global economy over $2.8 trillion annually by 2030.
Yet despite these realities, most people have little (or no) awareness, no trusted resources and NO PLAN on how to protect and strengthen their brain health.
This gap between scientific knowledge and public awareness represents both:
- one of the most significant health challenges of our time
- and one of the greatest opportunities for mission-aligned organisations and brands to help change the future of brain health.
That is the mission of One Million Brains Stronger.
Through the BrainGuard™ Programme, we are bringing the world’s most important brain-health knowledge and practical tools to millions — empowering people to take action decades before decline begins.
Brain Health Connects With Hundreds of Sectors
Protecting and strengthening brain health is one of the most universally relevant areas of human wellbeing. The opportunity to support stronger brain health connects naturally with organisations across a wide range of industries.
These include — but are far from limited to:
- Health and wellbeing
- Fitness, movement & sports
- Nutrition & supplements
- Mental performance & learning
- Technology & wearables
- Travel, leisure & lifestyle
- Social engagement & community organisations
- Media, publishing & educational platforms
If your product or service can help people (directly or indirectly) live a brain healthier life, there is strong natural alignment with the mission of One Million Brains Stronger.
Early Brand Partners benefit from priority positioning within the 1MBS ecosystem and the opportunity to help shape one of the world’s first large-scale brain-health movements.
Why One Million Brains Stronger & BrainGuard Are Powerful for Brand Partners
A Global, Scalable, High-Impact Campaign
We are launching the first two major campaigns (US & UK) with a clear objective: a minimum of one million BrainGuard downloads per country.
As we expand globally, Brand Partners gain early access to a movement designed for scale, longevity, continuous growth and ongoing social impact.
Perfect Alignment With Hundreds of Sectors
Helping to empower a brain-healthy life provides the immense opportunity to connect with a huge range of goods & services that, directly or indirectly, help support stronger brain health.
This immense range runs from the ‘more obvious’ (e.g. brain health specific products, health & wellbeing, supplements, nutrition, tech etc.) — through to the less obvious, but equally valuable areas of focus (e.g. social engagement, learning, travel, entertainment, hobbies etc.)
If your product or service contributes — directly or indirectly — to stronger, healthier, more resilient brains and a brain healthier life, you’re cordially invited to partner with us.
Strong Brand Exposure & Positioning
Brand Partners benefit from potential:
- Wider Brand Visibility & Revenues — across the 1MBS eco-system and within BrainGuard - via potential placement of goods & services (see below), alignment with campaigns, campaign content & PR and BrainGuard content integration
- Your Brand in Front of Millions & Sales Generation
- Feature in the planned 1MBS Partner Goodie Pack — a curated bundle of discounts & offers (planned minimum value $2,000) included with every BrainGuard download.
- New Customers
- Access new customers and build loyalty. Users of the BrainGuard programme and app will have lifetime access and monthly updates on knowledge, resources & partner offers
- Commission
- All BrainGuard programmes accessed via your networks earn uncapped commission
- Expand Your Exposure
- Opportunities for content inclusion & signposting in the BrainGuard programme, co-branded promotions and PR features.
- Potential inclusion in media stories, campaign coverage and thought-leadership around the growing brain-health movement.
- Be Recognised for Impact
- Showcase your CSR credentials by aligning with 1MBS campaigns donating 50% of net revenues to our global brain-health initiatives.
- Visibility across 1MBS eco system
Very High-Value, Very Low-Cost Product for Your Audience
As part of our mission to democratise top quality brain health knowledge and resources for all, BrainGuard is offered at a radically accessible price via a 90% discount exclusively through the 1MBS campaign:
- Just $27 - normal price $270
This makes the programme both highly attractive and frictionless for your audience — while also creating extremely strong conversion potential for partners.
Strong Partner Revenue Model
As a Brand Partner, dependant upon what you might choose to partner on, you can receive:
- 20% commission on every paid download from your audience
- Uncapped earning potential
- Dedicated partner code + tracking
- Priority access to private pilots and early campaigns
- Optional: elevated placement in partner directories, expert lists, “recommended by” features, etc.
With large-scale national campaigns targeting millions of participants, the commercial potential for early brand partners is substantial.
The Brand Partner Value Stack
Brand Partners benefit from a powerful combination of commercial opportunity, brand exposure and social impact alignment.
Together, these create a uniquely compelling partnership model.
The Brand Partner Value Stack includes:
Brand Visibility
- Exposure within the One Million Brains Stronger ecosystem
- Presence within the BrainGuard programme and partner directories
- Opportunities for co-branded promotions and campaigns
Customer Acquisition
- Access to new audiences through the 1MBS campaign ecosystem
- Exposure to highly engaged individuals actively improving their health and lives
- Ongoing visibility through programme updates and partner offers
Revenue Opportunity
- 20% commission on all BrainGuard programmes purchased via your audience
- Uncapped earnings potential
- Dedicated partner tracking and codes
Partner Goodie Pack Exposure
- Inclusion in the curated, planned 1MBS Partner Goodie Pack
- A bundle of high-value offers provided to every BrainGuard participant
- Direct product exposure to thousands — and potentially millions — of users
Mission & CSR Alignment
- Alignment with a global social impact initiative
- Contribution to the mission of strengthening brain health for millions
- Supporting a campaign donating 50% of net revenues to our global brain-health initiatives
Early Partner Advantage
- Priority positioning in the early phases of the campaign
- Opportunity to help shape the partner ecosystem
- Visibility as a founding contributor to a global brain-health movement
Why BrainGuard Is Especially Valuable
BrainGuard integrates knowledge from neuroscience, lifestyle medicine, behavioural science and traditional wellness into a practical, structured programme designed for real-world implementation.
It reflects the direction of travel set by major public-health and clinical risk-reduction frameworks — including the World Health Organization guidance on dementia risk reduction and NICE guidance on mid-life approaches to delaying or preventing dementia — while going significantly further in practical depth, accessibility and real-world application.
Rather than simply raising awareness, BrainGuard helps people translate knowledge into meaningful action across the key domains that influence stronger long-term brain health.
This makes it not only mission-aligned, but highly valuable for organisations seeking to provide their audiences with a practical, credible and genuinely life-enhancing resource.
Who This Is Ideal For
If your brand can help people live healthier, stronger, longer, more enjoyable, fulfilled and vibrant lives — this partnership is perfectly aligned.
This includes organisations whose products or services support health, wellbeing, prevention, resilience, performance, learning, lifestyle enhancement, social engagement or quality of life.
Social Impact: A Mission Brands Will Want to Stand Behind
- 50% of net revenue donated to our global brain-health initiatives
- Funding for research
- More people taking control of their future brain health
- A global social impact
- Supporting this mission reflects positively on your CSR values, your brand story and your audience trust.
Closing CTA
Join the movement to help strengthen and protect a minimum of one million brains — and bring powerful value to yourselves and your audience, while unlocking a high-growth commercial opportunity.
Closing Statements
- Profit + Purpose
- Commercial Upside + Social Impact
- Global Reach + Local Resonance